Is your website mobile-optimized? What about mobile-friendly? Not sure of the difference? It’s simple. A mobile-friendly website is HTML based, can be viewed on a smartphone, but is not optimized for a smartphone. That means that the viewer at best has to jump through hoops to navigate the site – zooming in and out and scrolling left and right to figure out how it works. That sounds like quite the hassle. Wouldn’t it be better if your website was not only useable on a smartphone, but also easily navigable?
Mobile websites should allow users to find what they are looking for just as easily as the desktop version. This is where mobile-optimized websites come into play. Think about it; how do you get a website which normally displays on a 11″ to 17″ (or bigger) screen to look right on a phone? With strategic design and planning – that’s how. A mobile-optimized website is designed exclusively for smartphones, meaning text fits appropriately, images display properly and users are not feverishly zooming in and out to find the info they need.
Through the explosion of smartphone popularity, the use of mobile-optimized websites has also erupted. As people become more attached to their mobile devices, the more they will visit websites from their smartphones. If the website of their choice is not mobile-optimized, chances are they will look elsewhere. At Electric Easel, we have fully embraced this new tool, creating mobile-friendly and mobile-optimized websites for many of our clients. Now their customers/clients can reach them anywhere, improving traffic and sales. For a look into how a mobile-optimized version of your company’s website can enhance the customer experience, take a look at the ones we have created. Just type the URL right into your smartphone’s browser and the rest will be surprisingly self-explanatory. Better yet, click the link from your mobile device!
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